Our purpose is to help women achieve their philanthropic goals as a core part of their overall personal and financial goals.
Women give for many reasons in many different ways. Like most donors, they give primarily because they believe in the mission of the organization and also that their gift can make a difference.
- Six in ten women prioritize causes that have personally affected them or their families.
- One in four women donors supports organizations that have a specific program or mission focused on the needs of women and girls. Their top reason for doing so, they say, is because they believe that “supporting the needs of women and girls is the most efficient way to solve other social problems.”
In short, women recognize that when the lives of women are improved, the benefits ripple out to families, communities, the nation and even the world.
Philanthropic values and traditions begin at home. In high net worth households, especially, these are the values that define the character of a family and its individual members and become the lasting legacy that passes from one generation to the next.
Seven in ten women say they lead or make joint philanthropic decisions with a spouse or partner. While most couples share similar interests in causes and give in similar ways, one-third of women say they support different issues and/or give in different ways than their spouse or partner.
Our research reinforces what we know to be true, that women, their values and their use of wealth play a vital role in shaping the direction of society.
Yet while women today are at the forefront of philanthropic giving and engagement, only half say they have a charitable giving strategy. And for all they give, just four in ten (42%) can definitively say that their giving is having the impact they intend.