Art market update:
Signs of a new growth cycle

Our previous Art Market Update in fall 2024 predicted the “buyer’s market” that’s continued to characterize the current art ecosystem. Driven by stubborn inflation, slower than anticipated interest rate cuts and the impending U.S. presidential election, last year demonstrated the time-tested maxim that markets favor certainty. With the new U.S. administration firmly in place and further rate cuts (and possibly tax cuts) on the horizon, can we expect 2025 to provide tail winds for the art market? Or will trade wars, geopolitical conflicts and natural disasters stymie nascent momentum? Like many of our peers, we remain cautiously optimistic. However, that doesn’t mean a return to the booming art market of the early 2020s. Instead, look for green shoots: an improving set of market fundamentals, an increasing number of single-owner collections at auction, the slow return of the high end of the market, strategic purchases of long-established artists, and an ever-evolving collector base. Don’t call it a comeback, but instead the start of a new growth cycle.

This season’s trends

A shift in supply. 2024 saw supply constraints at the top end of the art market. René Magritte’s magnificent L’empire des lumières (1954), which sold at Christie’s for $121 million, was the only nine-figure lot to come to auction in 2024. Compare this to two nine-figure lots in 2023 and six in 2022. So much of what could come to market falls victim to a vicious cycle during downturns: key sellers perceive that conditions aren’t ideal, other discretionary sellers decide to stay on the sidelines, and much of the remaining property for sale is believed to be of lower quality or distressed (albeit with a few notable exceptions). This process dampens collector confidence, diminishes overall sale totals and further signals a contracting market.

To break this cycle, there must be a clear shift. Will clarity around the new U.S. administration, more favorable macroeconomic conditions and improving art market fundamentals do the trick? Early indicators seem to say yes. In 2024, sell-through rates (the percentage of inventory sold versus offered) across auction houses increased from 82% to 84%, the highest rate since 2017, excluding the 2021 bull market.¹ Moreover, 2024 saw a slight increase in the price-to-estimate ratio year-over-year: 29% in 2024 versus 27% in 2023.² These metrics point to a recovering market and improving collector sentiment. We expect these positive trends to continue over the course of 2025 and eventually convert what was a vicious cycle into a virtuous one.

Collectors making safer bets. Although brighter days are possibly ahead, we expect buyers to continue finding comfort in artists with an established secondary market in the short term. In 2021 and 2022, speculative collectors rushed onto the scene flush with liquidity due to historically low interest rates. These buyers spent $347 million on young contemporary artists at Christie’s, Sotheby’s and Phillips combined in 2022. In 2024, that number fell to $101 million, a 71% decline.³ With emerging artists and speculators alike suffering from this pullback, buyers continue to be more conservative about the artists whose work they acquire. But what makes an artist a “safe bet”? Safety implies an artist with a strong reputation, major gallery representation, museum exhibition history and a proven track record of sales. What does that mean for collectors? We expect to see more of them a) focusing on historical artists and established contemporary artists, and b) seeking to buy the absolute best example of an artist’s work that they can afford.

Strength in private sales. Many collectors buy and sell privately during periods of uncertainty and disruption. For the seller, it provides price control and flexibility. While a private sale can leave upside on the table for a strong work, it also derisks the public downside of selling for a low price or passing at auction. For the buyer, especially at the top end of the market, a private sale provides an exclusive opportunity to acquire something entirely fresh to market. Private sale numbers in 2024 illustrate a preference for this strategy in a soſter market. Last year, Christie’s reported that its private sales were up 41% year-over-year, their highest levels since 2020 — another period of uncertainty.⁴ Sotheby’s tells a similar story: Its private sales were up 17% year-over-year in 2024.⁵ We expect to see private sales remain a focus until the auction market bounces back. Until then, this strategy will provide a lift to auction house performance as sellers seek to manage their downside risk.

Women collectors on the rise. Perhaps now more than ever, women are using their increasing financial power and influence to both buy and sell art and collectibles that suit new interests and tastes. Both dealers and auction houses have responded, understanding that these new priorities will affect the broader market for the foreseeable future.

As of 2023, women control about one third of wealth in U.S. households⁶ and outlive men,⁷ increasingly making them primary decision-makers when buying art. Women have a rich history as tastemakers (Betty Parsons and Peggy Guggenheim, to name just two of many) and major collectors (Beth Rudin DeWoody, Agnes Gund and Alice Walton, for example). However, a more recent phenomenon is that women outpace men when spending on art, according to Forbes/Art Basel and UBS.⁸ Now a new cohort including Sarah Arison, Victoria Rogers, Lisa Perry and Komal Shah have become key art influencers of our time. Much of art spending by women, according to Salon 94 founder Jeanne Greenberg Rohatyn, is due to a sense of patronage rather than financial return.⁹ This quasi-philanthropic mindset can, among other things, drive buying across a broader range of art, including more experimental works by young or previously overlooked artists who have less of a tested market.

As for selling art, women are also incentivized by potential financial gain, tax obligations and philanthropy. Two key examples of female-driven collections coming to market are those of the late interior designer Mica Ertegun at Christie’s and art patron Emily Fisher Landau at Sotheby’s. Ertegun’s L’empire des lumières by René Magritte last year and Fisher Landau’s Femme à la montre (1932) by Pablo Picasso in 2023 were top lots each season. These two sales, along with several others over the past few years (such as those of Ginny Williams, Rosa de la Cruz and Sydell Miller) illustrate the outsized effect of women’s influence on supply at the high end of the market.

New focuses lead auction house strategies. Auction houses are undergoing strategic and financial changes while navigating market shifts. Following two consecutive years of declining sales, Sotheby’s and Christie’s are actively pursuing innovation and diversification to drive competition and tap into new sectors of the market.

Buoyed by a $1 billion investment from Abu Dhabi-based sovereign wealth fund ADQ, Sotheby’s continues to pursue a bold growth strategy. In 2024, the auction house opened a new Paris headquarters and hosted Saudi Arabia’s first ever international art and luxury sale in early 2025.¹⁰ In addition, the house began ramping up its marketing of high-end collectibles, including a historic Stradivarius violin, a copy of the U.S. Declaration of Independence and exhibition-ready mounted dinosaur skeletons. These interests are already translating into much-needed revenue for the auction house: Sotheby’s attributes 33% of its revenue in 2024 to live and online sales of luxury goods and collectibles.¹¹

Likewise, Christie’s responded to market headwinds with its own expansions. In fall 2024, the company opened a new Hong Kong saleroom and strengthened its luxury arm by acquiring Gooding & Company, a premier classic car auction house. Now it can directly compete with RM Sotheby’s, which has been active in the collectable car market for some time. With Bonnie Brennan’s new leadership and vision at Christie’s, expect a focus on innovation, new technologies and new buyer segments.¹² To that end, in March, Christie’s hosted the first ever major auction house sale dedicated to art produced by artificial intelligence (AI), which largely exceeded expectations.¹³

It may seem odd that auction houses are expanding their offerings and geographic footprint amid two consecutive years of declining sales. However, these expansions aren’t happening despite a struggling art market, but because of it. The past two years have exposed the vulnerability of a monolithic art-dependent business, so major auction houses are responding with novelty sales and business acquisitions to diversify their supply and broaden the definition of what an auction house can be. As Sotheby’s CEO Charles Stewart remarked, “We’re venturing into new markets, unveiling spectacular venues around the globe, and welcoming a new generation of collectors to discover another world of art and luxury . . . .”¹⁴

Will any of these new markets or collecting categories match or even overtake the value of the traditional fine art market? Not anytime soon. However, we anticipate these expansions to introduce Sotheby’s and Christie’s brands to new, previously untapped markets. In the short term, this new emphasis will create competition, thereby expanding public price records and increasing liquidity in a broader range of collecting categories. In the long term, it will expose new demographics to fine art, creating a more global and multigenerational art market.

Galleries close, consolidate and implement new models. Headwinds in the contemporary art market have caused a flurry of high-profile gallery closures and consolidation, with some reporting 50% revenue drops from 2023.¹⁵ Several primary market mainstays shuttered in 2024, including Chelsea’s Mitchell-Innes & Nash and Marlborough Gallery, which operated continuously for nearly 80 years. These changes are part of a larger art world trend as the market finds its footing.

Even at a time when sales are down, many galleries find themselves caught in increasingly costly art fair cycles. While some are being more discerning about fair participation all together, others are getting creative by splitting their booth space, something seen prominently at Art Basel Paris this past fall.¹⁶ Fair-related expenses are unlikely to abate, as art fairs themselves seek external capital to grow and expand into new cities. Art Basel is in talks to receive a $20 million investment for operating Abu Dhabi Art,¹⁷ Miami’s Untitled Art will expand to Houston,¹⁸ and Endeavor Group Holdings is exploring selling Frieze.¹⁹ These shiſts will give more pricing leverage to art fairs, which already account for half of all gallery sales, double the rate of 10 years ago.²⁰

Whereas the sustainability of art fairs remains uncertain, the gallery model itself is also being called into question. Artists are increasingly looking for alternatives to traditional gallery relationships, including joint, agency or self-representation. The rise of artist agencies is emblematic of an ever-expanding and market-driven art world. 291 Agency, for example, takes a 10% commission on artist income while acting in a fiduciary-like capacity, helping artists navigate relationships with their primary gallery, museums, collectors, projects, speakerships, and more.²¹ These agencies are positioned to fill galleries’ dwindling bandwidth as a result of increased financial pressures.

Meanwhile, some galleries are formalizing co-representation models to split time and resources dedicated to their artists. Hauser & Wirth launched its collective impact model in 2023, where co-representation runs for five years and commissions are split 50/50 between two galleries. Pace and White Cube have followed suit, adapting their own sharing models.²² By co-representing artists, smaller galleries get access to the resources and global network of a large shop while established galleries get access to newer, more diverse talent. Larger galleries can continue to hedge their bets by exhibiting their established artists and counterbalance their roster with rising stars for more opportunistic buyers.

Amid this primary market leveling, collectors will find energized dealers who are motivated to sell, as well as fresh, interesting artists bolstered by major primary market players without the markup.

Q&A with Head of Art Planning for Bank of America Private Bank Rosemary Ringwald

Rosemary Ringwald, managing director and head of Art Planning for Bank of America Private Bank, talks about considerations for art owners in the context of natural disasters.

What are some key issues for art owners to think through related to insurance for their collections?

Are the proceeds of insurance for damage and loss taxable to the owner of the policy?

Thankfully, no. Insurance proceeds for property damage and losses are intended to reimburse the policy holder, so no tax is due on what you receive. One caveat for art dealers and gallerists: If the insurance proceeds are for business interruption coverage, the proceeds are taxable because they’re meant to replace revenue that your business would have earned if it were operating normally.

What kind of documentation is necessary for art owners to keep considering recent natural disasters?

The importance of keeping an inventory and detailed records about your collection is key for art owners seeking insurance proceeds for damage or loss. Documenting your cost basis in the artwork (purchase price, commissions, shipping and framing, for example), any conservation or restoration work that’s been completed, and the physical location of your artwork is imperative. During the Los Angeles wildfires in January, many people lost the entire contents of their homes. If they’re now relying on their homeowners insurance to cover their loss, they must have photographs of the work and information on cost basis and condition to receive a recovery for their losses under the policy. This highlights the need for a comprehensive inventory that can be kept both on paper and digitally.

For art owners concerned about a pending natural disaster, should they consider moving their artwork to a secure storage facility or to a vacation home?

Jennifer S. Brown, curator of Bank of America’s corporate collection, discusses Delita Martin’s Those Things Between Us (2018), which was acquired in 2022, and explains why it’s a compelling — and important — representation of the artist’s experience and vision.

Contemporary American artist Delita Martin crafts intricate mixed-media portraits that blend realism with symbolism, spirituality and cultural memory to create a bridge between past and present. A painter and master printmaker, Martin layers various techniques — including relief printing, lithography, hand-stitching, drawing and painting — to construct richly textured surfaces. She often begins her process with large-scale monoprints, then adds hand-drawn details and patterns inspired by textiles, quilting and African diasporic traditions. This hybrid approach allows her to merge historical craft with contemporary fine art, creating works that feel both timeless and deeply personal.

Martin’s work exists within a long tradition of figurative art, a genre that’s been central to art history for millennia. From the classical sculptures of ancient Greece and Rome to the portraiture of the Renaissance and the expressive realism of the Harlem Renaissance, artists have used the human figure to explore identity, power, spirituality and social structures. Martin’s work builds upon this legacy while also challenging historical exclusions, particularly the absence of Black women in the dominant narratives of Western art. Through her layered, multidimensional process, Martin constructs a visual language that affirms the complexity and beauty of Black womanhood. Her work invites viewers to contemplate the interconnectedness of past, present and future, while celebrating the enduring strength of those who have come before.

As the founder of Black Box Press Studio in Huffman, Texas, Martin extends her artistic practice to community engagement, mentoring emerging artists and fostering conversations about representation in the arts. Her work has been exhibited in major institutions, including the National Museum of Women in the Arts, the Crystal Bridges Museum of American Art and the Minneapolis Institute of Art.

This unique work will soon be featured in our Art in Our Communities® exhibition The Body Imagined: Figurative Art in the Bank of America Collection.

To learn more about contemporary Black artists and the tradition of figurative art, visit The Time Is Always Now: Artists Reframe the Black Figure at the North Carolina Museum of Art. Sponsored by Bank of America, the exhibition runs from March 8 through June 29, 2025.

Bank of America’s upcoming exhibition sponsorships and cultural institution partnerships

Every year, Bank of America partners with cultural institutions around the world to support their programming. This season’s highlights include a diverse group of artists and art forms. 

Marisol: A Retrospective
Dallas Museum of Art
February 23 – July 6, 2025

Organized by the Buffalo AKG Art Museum, this is the most comprehensive survey of Marisol’s work ever assembled, featuring more than 250 artworks and documents.

The Time Is Always Now: Artists Reframe the Black Figure
North Carolina Museum of Art
March 8 – June 29, 2025

Featuring 23 contemporary African diasporic artists from the United Kingdom and the United States, the exhibition focuses on works of art that depict and celebrate the Black figure from the perspective of Black artists.

Van Gogh: The Roulin Family Portraits
Museum of Fine Arts, Boston
March 30 – September 7, 2025

Featuring approximately 20 works by Van Gogh and important loans, the exhibition examines the artist’s relationship with postman Joseph Roulin and his family.

Amy Sherald: American Sublime
Whitney Museum of American Art, New York, New York
April 9 – early August 2025

In her first major museum survey, Amy Sherald presents some 50 paintings from 2007 to the present, from her poetic early portraits to the incisive and moving figure paintings for which she’s best known.

Sir Isaac Julien
Fine Arts Museums of San Francisco – de Young Museum
April 12, 2025 – March 1, 2026

Celebrated for his compelling lyrical films and installations, Isaac Julien has pioneered the concept of the multichannel video installation as a novel form for cinematic storytelling and immersive viewing experience.

Studio Museum in Harlem, New York
Lead Opening Partner

This fall, the Studio Museum in Harlem will open the institution’s first building created expressly for the needs of the institution’s programs and communities.